Promotion strategies of customer relationship management

In an era of rapidly changing technology and increasing reliance on the web, lasting customer relationship are critical to thrive in market place, reorganizing company has become competitive mandate, not option. e-CRM is just right way go about it. The need for dictated primarily by new global electronic economy. CRM a well-defined business strategy, fusion series functions, skills, processes technologies which together allow companies more profitably manage. It management approach understanding influencing behavior. A good thought experiment executive audience ask them how much they spend focus acquisition versus retention activities. By combining abilities respond directly requests provide with highly interactive, customized experience, have greater ability today establish, nurture, sustain long-term relationships than ever before.